| Search Engine Information Resources
Search Engine Watch - Danny Sullivan's search related site. He also has a great blog and a newsletter by the name of SearchDay.
Pandia - Per & Susanne Kotch's general search information website.
SEO Today - SEO article website.
Search Engine Showdown - Greg Notess's site about search.
ResearchBuzz - Tara Calishain's site about search.
Search Engine Guide - Robert Clough's search related site.
ResourceShelf - Gary Price's site about finding information online
Invisible Web - site about hidden resources
SEO Books
SEO Book - Aaron Wall's search related blog, which sells the most current SEO ebook. I try to update my ebook at least once a month so that it is perpetually current. My guide teaches both SEO and pay per click marketing. I am the person who paid to create this software.
Search Engine Marketing - Mike Grehan's ebook about search engines. It is more about how search engines & search algorithms work than it is about how to do SEO.
Search Engine Marketing Kit - Dan Thies's book about search engine marketing. His book is more business oriented and more geared toward selling services than mine or Mike's. It also does not have as many creative link strategies and the like as my ebook does, but has much more information about running a business. I have limited business running experience, but make up for it by doing good SEO :)
Free PPC Guide - as a sample of my ebook I also give away the PPC chapter free of charge. The free chapter has affiliate links in it. My regular ebook should not have any affiliate links.
Recommended SEO / SEM Services (these are not paid ads, but people in the SEO industry I know and trust)
Stuntdubl - Todd Malicoat is one of the sharpest SEOs in the game. I hate to use that thinks outside of the box cliche, but, well, he does.
WeBuildPages - Jim Boykin's full service search engine optimization firm.
Smart Keywords - Frank Watson's full service web marketing firm. Focuses on pay per click management & organic SEO.
WebGuerilla - I think Greg Boser is rather selective with what clients he is willing to take on, but I have yet to hear him speak without learning something from him.
Dave Naylor - Perhaps the best SEO in the world. Sometimes I think he knows more than most search engineers do.
Caveman - SEO expert with a long history in tradional marketing. Highly recommended for SEO + holistic marketing campaigns.
Text Link Ads - Patrick Gavin's full service text link brokering website.
Link Building Information & Services:
LinkHounds - a free information site about linking by me.
Linking101 - Larry Sullivan's linking information website.
Linking Matters - Ken McGaffin's site about link building, offering the free Linking Matters report
Andy Hagans - Andy is a friend, who works for Text Link Ads, and also runs the Link Building Knowledge Base
Alliance Link- Debra Mastaler's link building site
Eric Ward - Has been on the web since I was in junior high school. Therefore, he is old school. He is a site announcement expert.
PR Web - press release service.
SEO Conferences
SEO Roadshow - Free once a year non-commercial bar meetings. They are free and uber cool...need an invite to go though. NFFC is cool.
Search Engine Strategies - Geared more toward the marketing and advertertising professions, these are usually ran by Danny Sullivan of SearchEngineWatch. Host about 8 to 10 of them a year. about $1,700 for a 4 day conference (some local SES conferences are shorter and cheaper - also if you register early you save $100, and if you hunt you can usually find a coupon to save a couple dollars on the entry cost).
WebmasterWorld Conference - Geared more toward the independant webmaster, these are hosted by Brett Tabke of WebmasterWorld. Occurs about 2-3 times a year. about $500 to $1,000 for a 3 day conference (price depends on when you buy, which conference you attend, etc.).
ThreadWatch Conference - Similar to SEO Roadshow, with much overlap in who attends.
SEO / Webmaster Forums
SearchEngineWatch and SearchGuild are my favorites. However some people like some forums more than others, so here is a list of many forums...
Search Engine Watch Forums - Danny Sullivan's search related forums.
SearchGuild - Chris Riding's SEO forums.
DigitalPoint Forums - Shawn Hogan runs one of the more open / least moderated SEO forums on the market . He also offers many free SEO tools.
WebmasterWorld - Brett Tabke's SEO forums.
SEO Chat - SEO forums owned and operated by DevShed.
Cre8asite Forums - Kim Krause's SEO forums.
JimWorld - one of the original SEO forums. Sorta past it's prime, but occassionally there might be a few good threads here and there.
V7N - John Scott's forums.
HighRankings - Jill Whalen's SEO forums. She is known as a proud whitehat SEO. My friend Debra also moderates over there.
SEO Zip - my friend Nandini runs this forum. It is a smaller one.
Lil Engine - another somewhat small SEO forum.
SEO Guy forums - small to mid sized SEO forum. Morgan Carey is a swell chap.
SitePoint forums - web development forums.
Daniweb - web development forums ran by my friend Dani, mostly focused on programming.
WebProWorld - fairly large forums which work in conjuntion with WebProNews.
WebWorkshop - Phil Craven's SEO forums.
Spider Food Forums - JK Bowman's SEO forums.
Top25Web - smallish forums about SEO and site coding.
Ozzu Forums - general webmaster forums
Resource Zone - forum associated with the Open Directory Project.
Geeks on Steroids - smallish forums about SEO and webmaster related issues.
Band of Gonzos - I believe many of the guys from BOG used to also moderate at WebProWorld. Some swell chaps there.
Anthony Parsons forums - Anthony is a well known Australian SEO.
Abakus SEO Forums - well known German SEO. also has a larger German SEO forum.
IHelpYou - Some people consider Doug Heil to be a bit of a nutter, but some of his threads are at least a bit funny. He is an evangical whitehat SEO who thinks most people are unethical spammers.
SEO & Search Related Blogs
I read a ton of these. I can't possibly list all of them that I read here. These are just a few of my favorites:
ThreadWatch - Community blog about search, marketing, and technology. I co-own this site with David Naylor.
SEO Book - Aaron Wall's blog about SEO and related topics.
DaveN - known as one of the best spammers in the world, sometimes DaveN gives away a few of his tips on his blog. Always straight to the point.
JenSense - Jennifer Slegg's blog about contextual advertising.
Search Engine Blog - Peter Da Vanzo's blog about search. I think it was the original blog about search. Short punchy humorous posts.
Search Engine Watch Blog - Danny Sullivan, Gary Price, and Chris Sherman all work on this blog.
Stuntdubl - Todd Malicoat's blog about SEO and internet marketing.
Searchblog - John Battelle's blog about search.
Online Marketing Blog - Lee Odden's blog about search & online marketing.
FantomNews - Ralph Tegtmeir's blog about search and internet marketing.
Search Engine Roundtable - Barry Schwartz's blog about search & SEO.
Search Engine Lowdown - WebSourced's blog about search.
SEO Moz - Rand Fishkin's blog about SEO and search.
SEO Scoop - Donna Fontenot's blog about SEO.
Traffick - Andrew Goodman's blog about search.
Brad Fallon - Brad Fallon's blog on search.
Link Building Blog - self descriptive blog about links by Andy Hagans and Patrick Gavin.
SearchNerd - Chris R's new blog about search.
SEO Radio Shows
Webmaster Radio - hosts the rainmaker, SEO Rockstars, That's a Wrap, & the Daily SearchCast.
SEO Radio - Brad Fallon's SEO and search radio show.
Official Search Engine Sites:
Some search guidelines may be intentionally vague or misleading because it is not in the best interest of search engines for us to know how to manipulate their search results. Their guidelines are more based on "in an ideal world" than in reality.
Google Information for Webmasters
Google Blog
Google AdWords Blog - buy ads from Google
Google AdWords Video Tutorials - tips to becoming an AdWords guru
Google Advertising Professional program - become a certified AdWords guru
Google AdSense Blog - sell Google's ads on your site
Google AdSense heat map - shows where to place ads on your site for maximum exposure
Yahoo! Search Help
Yahoo! Search Blog
Yahoo! Search Marketing Tutorials
Yahoo! Ambassador Program - become a certified Yahoo! Search Marketing guru
MSN Search Guidelines
MSN Search Blog
Ask Jeeves Policies
Ask Blog
Other SEO Tools:
SEO Book Keyword Research Tool - free tool driven off of Overture / Yahoo!. Cross references many tools and has many snazzy features.
Google Keyword Tool - shows 12 month historical data on Google's search history as well as competition, bid cost estimates. Also provides keyword suggestions for pages or sites (it may be useful to use it on your own site or top competing sites).
WordTracker - paid keyword research tool. Digital Point also has a free keyword research tool which compares Yahoo! Search Marketing and WordTracker data side by side.
Digital Point's Keyword Tracker tool - tracks keyword rankings in Google, Yahoo!, and MSN. Free web based tool.
keyword list generator - free keyword permutation tool. Creates many keyword phrases out of lists of words. Allows you to set matching types and bid levels as well.
Review of various keyword research tools - by me :)
Link Analysis Tools:
Hub Finder - looks for authoritative pages by comparing backlinks of different sites. Is free, web based, and open source. You can download the source code here.
Link Harvester - does not do anchor analysis, but otherwise has similar features to this tool. Is free, web based, and open source. You can download the source code here.
More SEO Tools:
Free SEO Tools - here are some at Digital Point and here are some at SEO Book and here are some at WeBuildPages
list of more tools with brief reviews here and here
If you have any questions about other SEO software shoot me an email at seobook@gmail.com
Other SEO Hub Sites:
These sites list a variety of search engine optimization and search engine marketing experts. Be careful not to trust them exclusively on the SEO service provider quality front...companies that were once great can run into problems with quality when scaling, and it is hart to rate another firms work and how you would align with it (since there are many factors like aggressiveness, goals, timeliness, integration with traditional marketing, viral marketing, etc)
SEO Pros - reviewed best practices site.
SEO Consultants - reviewed best practices sites.
SMA - regional search marketing associations. UK, North America, & Europe
SEMPO - a search engine marketing promotion organization. I sorta believe this was created exclusively to promote it's founders, but there you have it...
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